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| 2010 |
| 2010 |
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Dr. Johann Füller, HYVE AG, Dr. Markus Pfeiffer, Vivaldi Parnters, Dr. Markus Zinnbauer, Vivaldi Partners, Tobias Honer, Vivaldi Partners, Roland Schroll, Leopold-Franzens Universität Innsbruck, Social Brand Value
Social Brand Value Markenwert durch sozialen Austausch - Ein Vergleich von Community-Marken |
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| 2010 |
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Dr. Johann Füller, Refining Virtual Co-Creation from a Consumer Perspective
University of California Berkeley Haas School of Business |
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| 2010 |
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Dr. Johann Füller, Wie Innovations-Management 2.0 funktioniert
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| 2010 |
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Dr. Füller Johann, Mühlbacher Hans, Matzler Kurt & Dr. Jawecki, Gregor, Consumer empowerment through internet-based co-creation.
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| 2010 |
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Dr. Michael Bartl & Ivan Ivanovic (2010), Netnography – Finding the right balance between automated and manual research
Web-Monitoring, bei UVK Publishing, Konstanz |
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| 2009 |
| 2009 |
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Jawecki Gregor, How to be successful in Co-Creation – The case of Swarovski Elements Gemstone Jewellery
5th World Conference on Mass Customization and Personalization, Helsinki |
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| 2009 |
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Jawecki Gregor, Füller Johann & Matzler Kurt, Innovation creation in online consumer groups.
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| 2009 |
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Jawecki Gregor, Füller Johann & Gebauer Johannes, A comparison of creative behaviors in online communities across cultures.
16th International Product Development Management Conference, Twente, The Netherlands. |
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| 2009 |
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Steffen Hück, Andreas Beer and Dr. Michael Bartl, Human-Centred Design: Why Researchers and Designers should be best friends
MarakkeshESOMAR Conference Qualitative 2009, December 2009 in Marakkesh. |
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| 2009 |
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Dr. Michael Bartl, Netnography - Eine neue Methode zur Nutzung des Wissens von Online Communities für die Produktentwicklung
Frankfurt am Main |
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printible version
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HYVE AG
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CEO:
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Dr. Johann Füller
Michael Schmidt
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Amtsgericht München
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© 2007 HYVE AG
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