Rankings
Rankings allow users to rank certain objects absolutely or relatively via drag & drop.
The objects which are to be ranked can be placed in continua or discreet classification areas.
Trade-off Equalizer
Trade-off Equalizers are a playful tool to survey what importance users attach to certain
components of the item to be evaluated with an overall cap.
Traditional Market Research Scales
Traditional market research scales such as likert scales, semantic differentials or open questions
are tailored to innovation-specific questions.
Positioning rooms
Positioning Rooms allow for a two dimensional absolute and relative evaluation of items. The
drag & drop tool provides an easy-to-use and playful user experience.
Sequence Mapping
The Sequence Mapping tool allows users to map a certain process or sequence, e.g. purchase funnel,
product application or behavioral pattern.
Concept Visualizations
Concept Visualizations by our Innovation Design team help to clarify complex objects and processes
to be evaluated and highly engage the participants. In addition graphical designers provide for an
appealing appearance with suitable mood boards.
Idea Entry
Allow users to share, enter and jointly enhance their ideas, for instance, via idea entry or wiki tools.
Idea Entry templates enable users to share their creative input and ideas in the form of electronic
data (upload features and description fields).
There are further tools facilitating collective ideation between users, e.g. wikis.
Concept Exploration
Provide users with tools allowing for exploration and searchability of concepts and ideas.
Virtual Concept Exploration engages users and allows them to explore and learn about features in a
playful way ensuring that users understand the object they are to evaluate.
Idea exploration tools and search features provide maximum joy of use for consumers when exploring the pool of
ideas or concepts and invite users to spend more time on the research platform.
Configuration Tools
Furnish users with co-creation tools such as configurators or toolkits to enable them to become creative
and co-develop concepts and products in a playful way.
Configuration Tools allow companies to highly engage users in co-creation and increase the
vividness of a research community. Users receive an instant feedback of their actions and can thus reflect on
their decisions and possibly reconsider them. In combination with back-end research the co-creation tool allows
companies to collect data on users’ preferences and survey their behavior in an unobtrusive way.
Consumers can also be furnished with toolkits, customizers and user design platforms to be engaged in co-creation
and co-design projects.
Forum
Enable consumers to communicate with one another in discussions or chats.
Forums are established within a research community to listen to the “voice of the customer” in a
free-flowing or a moderated discussion and to conduct qualitative research.
Synchronous chats or conferences can be used to directly interact and discuss needs or ideas with a group of users.
Diary
Give users the multimedia-rich possibilities to express and share their experiences.
A Diary gives users the opportunity to express their experiences using a product or service and
their behavior in a weblog or online diary.
Social Network Features
Establish a social context via social networking features as the backbone of customer integration
and crowdsourcing effects.
Social Networking Features add a social component to the innovation project
and are a powerful motive for users to be active, interact and return to the platform.
